Digital Trail

My current employment is a temporary position with BHP Information Solutions‘ Small Business offshoot concept – The Marketing Donut. The Marketing Donut is a fantastic pool of tools and resources with content written by experts in their own particular business field. Its conception came with the powerful backing of Google and Royal Mail.

My role, as PR Support, is to drive traffic and registrations on the site through the means of online communication – predominantly through using Twitter to highlight articles of interest on the Donut or debates on the Marketing Donut Forum or Blog. I also link to other interesting articles written elsewhere which fit in and appeal to those who are running a small business enterprise. I also monitor and drive interactions on the Donut’s Linkedin, Facebook and Ecadamy profiles.

As part of linking to comment elsewhere – be it on business or marketing websites or blogs – on occasion I link back to the Donut, in one instance I secured a valuable positioning on Business Week for a 24 hour spot. Having seen an article relating to the use of Twitter in Business and knowing there was an active debate on the Donut Forum on this topic itself, I commented on their insightful article and highlighted the debate existing on the Donut.

A few hours later I received e-mail correspondence from the Business Week site Editor asking for a photo in order to put my mugshot and comment on the homepage as part of their scheme to highlight pertinent points made by their readership. Having been on the homepage for 24 hours, the comment and photo is now on their “In Your Face” section for the foreseeable future.

Hopefully securing this will have opened up the Donut to a wider online audience than it has seen previously and site traffic, registrations and more will be noticeably greater, with the ultimate upshot being that small businesses are getting great quality resources, tools and expert advice from the site-without any annoying pop up adverts!