It doesn’t take Jonathan Creek to work out that the clumsy sleight of hand at work here was not that of Houdini, no the Harry who done it is in fact PR.
On the day that Alan Davies released his book ‘My Favourite People and Me 1978-1988,’ a collective of musings published by Michael Joseph, a prominently placed article about our tousled locks hero appeared on the BBC news homepage.
The story in question relates to the subtle slip of the tweet made by @alandavies1 that in order to pursue his role as JC he would be stomaching a 25% pay cut. Timing is everything, national press picks up on the story and voilà…coverage, a raised profile, book sales and much more…
It came to my attention yesterday that Alan Davies would be in Bristol come October as part of the fantastic Autumn programme put on by the Bristol Festival of Ideas. Perhaps I could discuss the PR strategy with the man himself or maybe his publishers could supply me with a copy of his book in advance of the event so I can ask him something, well, something Quite Interesting.
Just a coincidence, good work on the conspiracy theory front though, you should get a job working on the Diana story for the Daily Express …
Thanks for the reply. Judging by the clickthroughs to Amazon from the post I think I have become part of ‘the machine’ anyway and boosted your sales. Should be enough for a sequel… Look forward to seeing you talk about the book in Bristol.