Almost all of us are using at least one social networking or blogging site on a daily basis, either as a contributor or consumer of content, sometimes both. For marketers, this presents an opportunity to have your current subscribers evangelise your message to their networks of friends, family and co-workers.
Our own research shows that many consumers believe social media to be more reliable than other information sources. With this in mind, what marketer wouldn’t want to work with this channel to help further extend its email ROI? To help people with this, we have produced a whitepaper on Extending Email to Social Networks as a primer on integrating your email into social media. The paper includes concrete steps on how to do this today.
