Marketing to customers isn’t like it used to be. No longer can you expect to yield a good ROI from generic marketing to the masses. The only way to stand out, to be heard, and to rouse a response is to build a relationship with your customers, and the only way to do this is to treat them as individuals with distinct needs and requirements. This can only be achieved through dialogue; listening, responding appropriately and facilitating conversation when necessary. Follow the Breakfast Briefing featuring GSK and EuroStar as they share their methodology in an Alterian and Occam combined event.
<a href=”http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=2303c97423″ _mce_href=”http://www.coveritlive.com/mobile.php/option=com_mobile/task=viewaltcast/altcast_code=2303c97423″ >Talk is cheap but dialogue is priceless – Breakfast Briefing</a>
