“Global mobile web browsing will soon exceed PC browsing, which means that every organisation will need to deliver their content to the ever increasing array of mobile devices.”
Our new series of mobile marketing webinars will provide an over-arching review of all things mobile and will be followed by a look at mobile technology and one-to-one engagement from 4 different perspectives of mobile:- direct marketing, device technology, e-commerce and social media.
Webinar One: ‘Choosing the Correct Channel’ takes place on Tuesday 15th March at 10am (UK)
This webinar, featuring Phillip Clement of bemoko, will provide an understanding of the channels available and how best to integrate them into the overall marketing mix.
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Pick Technology: Mobile offers a vast array of technology platforms; some have populous appeal but might not actually have deep penetration in terms of users
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User Experience: Adding an extra layer of multiple technology layers into the mix can elongate or complicate the user journey
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Context & Content: Understanding context and content for an elegant and engaging experience increases take-up and viral spread
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Integrating native apps & online apps: The early adopters of an integrated offline and online app experience will lead the market
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Mobile web and app performance standards & analytics: Understanding the impact of good quality standards for website code and the use of best practices in mobile delivery is crucial for good brand recognition and being able to measure success on many levels
Phillip Clement is Sales & Marketing Director for bemoko, an Alterian partner. Phillip has been building strategic partnerships across the mobile industry for more than 20 years and is now responsible for bemoko’s business development and driving sales of bemokoLive – a powerful web development platform which makes it easy for developers to deliver true multi channel web experiences.
