I watched some of the highlights of this year’s Glastonbury music festival from the comfort of my living room and as with any TV spectacle I had one eye on the TV and one eye on Twitter.
Let us take a look at some of the online data* generated by this year’s headline performances from U2, Coldplay and Beyonce:
U2 – Friday night
- 41% of the conversations generated by the three headline acts belonged to U2
- The net sentiment score of the data about the performance was +1
- Thematically speaking, Money was a common topic of discussion around the performance as a result of a tax related protest incident. Common clusters were ‘protest, security, tax’, but also ‘Bono, stage, band’ highlighting the frontman as driving force of band notion.
Coldplay – Saturday night
- 19% of the data relating to the headline acts was occupied by Coldplay and their performance on the second night.
- The net sentiment score was +22
- The themes and patterns that come out of the data about Coldplay speak of ‘live, good, best’
Beyonce – Sunday night
- 40% was the share of conversation owned by Beyonce as the third and final headline act.
- The net sentiment score for the performance was -6
- The language of the social data relating to her performance was notably sexual in nature but also spoke of the broad appeal of the music itself.
Which act did you enjoy the most and did you get involved with the Twitter discussions?
*Readings were taken for each act around a number of keywords and only looking at conversations on the day of the bands’ performance using Alterian SM2.
