If you click-through, you can view this interactive mindmap of the recent webinar by Mike Walsh for SDL on the topic of innovation.
Digital Trail
exploring the possibilities of online
Filed under Chaff …
The Open Data Movement [Infographic]
by visually via 
Don Draper Pitches Facebook Timeline
VIDEO EMBEDDING SUBSEQUENTLY DISABLED. VIEW HERE
An excellent and wholly accurate take on the Ethos of the latest attempt by Facebook to soak up your data by piecing your entire life together through them and therefore, online.
Visually, Facebook Timeline looks great. It takes a significant step away from the also ran of Google+ and makes the move towards increase targeted advertising opportunities.
From 30 September, Facebook’s servers will swell. In the meantime, just let Don Draper explain why it works at a human level.
WEBINAR – Lifting the lid on mobile marketing: Mobile & Direct Marketing
In our last mobile marketing webinar we discussed how to select the correct channel for your messaging. In the second of this series of five, we will explore the opportunities of Mobile and Direct Marketing.
Mobile marketing is no longer just about sending an SMS message or having an iPhone App – Integrating mobile into the overall marketing mix will unlock huge benefits for those that get it right.
Webinar Two: ‘Mobile & Direct Marketing’ takes place on Tuesday 12th April at 10am (UK)
This webinar will focus on:
- Integrating mobile seamlessly with other marketing channels
- Achieving a joined-up technology solution from different suppliers
- Using mobile to deliver a profiled one-to one relationship with your customers
This session is a must for Marketing Managers and Marketing Directors tackling the growing need to engage and sell to customers via mobile phones, smart phones and tablets.
Sign up to Webinar Two: Mobile & Direct Marketing
Future webinars in the ‘Lifting the lid on mobile marketing’ series
Device Technology: Monday 9th May @10am UK
E-commerce: Tuesday 14th June @ 10am UK
Social Media: Tuesday 12th July @ 10am UK
Alterian SM2 grows a red nose for Comic Relief
Today is the UK fund-raising chucklefest that is Comic Relief and John Fleming, our VP of Field Marketing, has kindly declared that for every demo of SM2 that we book today, he will donate £5 of his own money to Comic Relief.
This is a great idea and we really want to ‘make him pay’! Do get in touch with me if you would like a demonstration of Alterian SM2 and most importantly, to help raise some money for the Comic Relief cause.
Alterian SM2 is a business intelligence product that provides visibility into social media and lets you tap into a new kind of data resource; your customers’ direct thoughts and opinions.
It allows you to easily capture and analyze data from social media channels to monitor your brands, identify key communities and influencers, address customer service issues, and generate new sales leads.
Contact me now to get involved james.ainsworth@alterian.com or @AlterianJames
The shape of the B2B social landscape
Social Selling Software – InsideView.com
INFOGRAPHIC: How engaged is your brand? Our survey said…
The results of the 8th Alterian Annual Survey have some interesting highlights.
In the year ahead we can expect to see increased overall marketing and social media budgets, as marketers look to address the imbalance of cross-channel engagement, poor understanding of social media, and a lack of analytical competency that they reported as their overall experience of 2010. Are you part of the 77 per cent that feel their brand is somewhat at risk of not being fully engaged with their audience?
