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The wisdom of the clouds

I have come across a new App for my iPhone that I am a little excited about (Please do indulge my geeky moments). It has an element of gamification and it relies on the wisdom of the crowd, or at least the subjective ability to judge current weather conditions.

Weddar is a current state of play application that allows you to report to your network weather conditions, as it happens, where it happens. You can pinpoint your weather report using the geo-location and get a truly localised report to inform your crucial ‘Raincoat, Umbrella or Sun Cream’ decision making. You are also invited to provide a snapshot report on request from other users.

As location and gaming is gaining in popularity thanks largely to the empowerment of technology, the make or break of this App will be encouraging a repeat visit, to make it habitual. This needs to be guaranteed by ensuring there is an active and sizeable pool of users. Another tipping point for this app will be where judgement falls on connecting the service to your Twitter and Facebook updates. My feeling is that, at a local level, this kind of update offers more value than a tweeted Foursquare Check-In.

I often find that an exciting new App makes it on to the homepage of my iPhone and the test of time is whether it remains there or slides down the pecking order of pages or faces the ultimate humiliation of deletion and a 1 star rating.

If professionals can’t predict the weather with their fancy and expensive instruments then you may as well get snapshot reports that are updated in 10 minute intervals from those that are experiencing whatever nature has to offer.

According to their website:

“Instead of the usual machine-based weather reports telling you “New York, 96 Degrees, NE Wind, 80% humidity”, in Weddar you have real people letting you know that “It feels great.” While resting from a jogging session inside Central Park, or “It feels good but windy” near the river.”

Give it a go and let me know what you think of it. 

www.weddar.com

 

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The APPrentice App challenge: What social media said…

The Apprentice has returned to the UK for another series of businessmen and women exchanging clichés, back-stabbing and showcasing “the best” of entrepreneurial Britain…and I love it! Perfect trashy TV, the twists and turns (and not just when it comes to the back-stabbing) and the mild peril of Sir Alan in the Boardroom are all part of what has made the show a success over the years. 

This week’s episode was particularly interesting as the challenge was for the two teams, boys against girls, to come up with a mobile phone App that would get the most downloads within a 24 hour period. 

Both teams went for soundboard type Apps, a quick and easy type of application that wouldn’t push the limits of developers but would raise a smile, if only for 30 seconds, when you press a button. In the instance of the boys’ App, Slangatang, was pitched as a “local vocal” soundboard that generated mild insults and sayings that were delivered in a variety of regional accents. The girls created an App that generated a random, yet irritating noise and went by the name of Ampi Apps. 

The power of television and social networks means that there is an abundance of data to be gained from those that Tweet-along during the show or fire off a missive on an App developers’ message board soon after transmission ends. So let’s take a look…

Volume

96 per cent of the conversations yesterday and this morning took place on Twitter, further illustrating the match-made-in-heaven relationship that has blossomed between the two media formats. 

35 per cent of the noise generated via Twitter was discussion around the girls’ Ampi Apps product and 65 per cent was attributable to the boys and their Slangatang. To reiterate this point on volumes by product, Slangatang was the only one to break into the Top 10 UK trending topics during the show. This is fairly interesting considering the actual outcome.

Sentiment

The social data indicates that sentiment around the Slangatang App registered 20 per cent as very negative and 15 per cent as very positive. Ampi Apps, the one that was downloaded the most, registered a 48 per cent score in expressions that would be considered as very negative in sentiment and an 11 per cent score for the other end of the scale, very positive. 

What can we deduce from this? Knowing that it was the media pick-up on the Ampi Apps that saw them over the line, there are certain questions to be asked. How many people deleted it in the blink of an eye? What ratings did the App receive at the time? Of course, the name of the game was to shift quantity; the brief never said anything about the quality of the App.

What did you think of the result? Did you contribute to the social media data during the show?

 

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How can you use social media to leverage your web content management?

A coordinated approach to delivering content via multiple channels is not a pipe dream but a reality but it needs to be executed in a consistent manner so that the messaging is clear, effective and suitable for the audience with which it wants to make a connection. That said, the delivery of content alone is important but it is just one part of creating a cycle of engagement. Did you hear about social media?

Listening is as essential as broadcasting your messaging. Make your listening and publishing measurable and your communication responsive at the right time on the relevant platform.

A website need not be run in isolation to the rest of your communications efforts. Empower the marketing department(s) with workflow procedures, or a web master with overall control of multiple functions and all from within the one platform. This increases messaging consistency, the handling of inbound queries and reporting the value of your website to the business internally.

Social media communication is expected, even if it is to direct users to your website as the ultimate target, you need to draw in or direct people to where they need or want to go. It makes little difference if your website is an ecommerce offering or a Government information portal, communicating via the social channels – not just Twitter – can breathe life into your website by drawing in an external audience. 

  • Listen to what is being said about your company for proactive brand management: Whitepaper 
  • More effective Search Engine Optimization with keyword analysis: Whitepaper 
  • Support links to other channels (e.g. Email) 
  • Geographic tracking 
  • Topic trending to drive site design and ongoing content development: Whitepaper
  • Make the web team self-sufficient to manage their own research 
  • Engage other site tracking resources such as Web Analytics data 

Empowered with social media analytics and insights, you can now optimize your site and draw on any additional analytics you have to present the best possible content for your clients, customers and/or a wider online public. Combine Alterian SM2 with Alterian Content Manager for stronger brand management, more effective Search Engine Optimization, and a deeper level of engagement with your customers. A holistic web experience via engaging and coordinated communication will deliver a dynamic web presence from the get go.

How do you join the dots between social and your website? Do you do this through one consolidated web content management solution? 

 

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The DOs of Social Media – based on the CIPR Best Practice Guidelines

http://www.mindmeister.com/maps/public_map_shell/91670026/the-dos-of-social-media-based-on-the-cipr-best-practice-guidelines?width=600&height=400&zoom=0&live_update=1

Take a look around the latest update of the CIPR “DOs of Social Media” and explore the full guidelines document on their website for further information and the Don’ts!

What else would you add? 

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Some common web content management issues affecting all sites and organisations

These include:

  • How do we make it easy, for everyone who needs to, to contribute to the site but keep CONTROL? 
  • How do multiple contributors update MULTIPLE websites simultaneously without chaos resulting? 
  • How is the approved corporate BRAND retained across the site? 
  • How is this information published and how is the STRUCTURE of the site administered? 
  • How quickly can content be published to the websites and to EMAIL, BLOGS and other SOCIAL MEDIA Channels? 
  • Organisations appreciate that content viewed through MOBILE devices content is as importance, how can we maintain consistency across the two platforms?
  • What is the difference between Open and Closed CMS?
  • How much should I pay for a CMS? 

Over the coming weeks I shall answer these web content management questions and more in a series of blog posts. If you have any more burning questions you would like me to explore then please do leave a comment below.  

…if you are too impatient to wait for the blog series, take a look at some Alterian Web Content resources

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Community is a China Shop, don’t be the Bull

Headfirst and with nothing more than smash and grab intentions of getting a cheap sale from a community is dangerous. If you don’t want to build your own community and you want to join an existing group, think about how you conduct yourself. Be open, be helpful and be patient to work your way into the environment of a complex community structure.

You wouldn’t gate-crash a party or turn up uninvited with not so much as a bottle of wine; same applies to online pockets of interest and conversation. Bring something of value and work with those around you to become part of the furniture over time.

Community is a delicate thing, I am trying hard not to extend the metaphors any further than I already have done but I think it is important to blend into the background of any community within which you are present. It is often said in sporting terms that the best Referees or Umpires are the ones you don’t have anything to say about at the end of a game. If things are ticking along nicely, it makes your job easier, the community better and this sporting reference accurate.

Adaptability within communities is a deft skill too. Community is not a one-size fits all entity. Whether your community is hosted on your website or an existing, well-established group on LinkedIn, you need to speak the right language at the right time.

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Bristwestival: A look at the data over the years

Bristwestival by numbers
http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bristwestival-110322040752-phpapp01&stripped_title=bristwestival-by-numbers&userName=alterianjames

This Thursday is the annual Twitter-based fundraising event in Bristol. It is part of the global Twestival day of action. Users and non-users alike of the social networking site, Twitter, will gather and be be entertained by local bands and have numerous opportunities to win prizes (Ipad2), raising much-needed funds for the chosen local charity, The Rainbow Trust.
I have taken a look into the social media data around the event using Alterian SM2 and compared the volumes of ‘noise’ that have been made each year. You can see from volume alone that the event is getting bigger and bigger every time. We can also see who is creating the mentions around the event and how bloggers are tagging their Bristwestival content.
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