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	<title>Digital Trail</title>
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	<description>exploring the possibilities of online</description>
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		<title>Digital Trail</title>
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		<title>Dear Amazon, Please use fewer trees</title>
		<link>http://digitaltrail.co.uk/2010/03/04/dear-amazon-please-use-fewer-trees/</link>
		<comments>http://digitaltrail.co.uk/2010/03/04/dear-amazon-please-use-fewer-trees/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:43:42 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Box]]></category>
		<category><![CDATA[Mouse mat]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Paper]]></category>
		<category><![CDATA[Waste]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=854</guid>
		<description><![CDATA[I ordered a new mouse-mat from Amazon.co.uk. There was nothing too controversial about the mouse-mat; blue in colour, rubber in material and near flat.
Why did it come in a 30 x 40(cm) box stuffed with brown paper? Why put the postman through such a cumbersome delivery when a padded envelope would suffice and more pertinently [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=854&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://jamesainsworth.files.wordpress.com/2010/03/photo-3.jpg"><img class="aligncenter size-medium wp-image-855" title="Least exciting photo ever" src="http://jamesainsworth.files.wordpress.com/2010/03/photo-3.jpg?w=300&#038;h=225" alt="" width="300" height="225" /></a>I ordered a new mouse-mat from Amazon.co.uk. There was nothing too controversial about the mouse-mat; blue in colour, rubber in material and near flat.</p>
<p>Why did it come in a 30 x 40(cm) box stuffed with brown paper? Why put the postman through such a cumbersome delivery when a padded envelope would suffice and more pertinently fit through the letterbox without needing someone to answer the door?</p>
<br />Filed under: <a href='http://digitaltrail.co.uk/category/chaff/'>Chaff</a> Tagged: <a href='http://digitaltrail.co.uk/tag/amazon/'>amazon</a>, <a href='http://digitaltrail.co.uk/tag/box/'>Box</a>, <a href='http://digitaltrail.co.uk/tag/mouse-mat/'>Mouse mat</a>, <a href='http://digitaltrail.co.uk/tag/packaging/'>Packaging</a>, <a href='http://digitaltrail.co.uk/tag/paper/'>Paper</a>, <a href='http://digitaltrail.co.uk/tag/waste/'>Waste</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/854/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/854/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/854/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/854/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/854/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/854/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/854/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/854/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/854/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/854/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=854&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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			<media:title type="html">Least exciting photo ever</media:title>
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		<title>Like Minds &#8211; more than a feeling</title>
		<link>http://digitaltrail.co.uk/2010/03/02/like-minds-more-than-a-feeling/</link>
		<comments>http://digitaltrail.co.uk/2010/03/02/like-minds-more-than-a-feeling/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 12:44:22 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Wheat]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[Exeter]]></category>
		<category><![CDATA[like minds]]></category>
		<category><![CDATA[likeminds]]></category>
		<category><![CDATA[live blog]]></category>
		<category><![CDATA[Marketing Donut]]></category>
		<category><![CDATA[people-to-People]]></category>
		<category><![CDATA[Scott Gould]]></category>
		<category><![CDATA[social communication]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=843</guid>
		<description><![CDATA[
This fantastic video by @Documentally really gets to the heart of what People-to-People can mean for you. Scott Gould’s passion is evident in everything he does. I know that he would far rather shape and orchestrate the Like Minds events around these principles and bring in the speakers he believes can best befit the ideology but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=843&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><span style="text-align:center; display: block;"><a href="http://digitaltrail.co.uk/2010/03/02/like-minds-more-than-a-feeling/"><img src="http://img.youtube.com/vi/G-TU3oVBzTc/2.jpg" alt="" /></a></span></p>
<p>This fantastic video by <a title="Documentally Like Minded media mogul" href="http://documental.ly/like-minds-2010-in-exeter">@Documentally</a> really gets to the heart of what People-to-People can mean for you. Scott Gould’s passion is evident in everything he does. I know that he would far rather shape and orchestrate the Like Minds events around these principles and bring in the speakers he believes can best befit the ideology but I would like to see Scott himself take to the stage to present his model for community based connectivity at the next event*. </p>
<p>For me, the real thing about this is that it isn’t smoke and mirrors and evangelical posturing that bully you into getting caught up in the moment or Scott’s extreme passion or Trey Pennington’s non –stop smiling; these are real achievable principles for any business, charity or organisation and rather than sticking a hefty premium on sharing the methodologies and strategies and how to apply them, there are a happy bunch of Like Minds people who want to enable everyone with access for all. As one of the <a title="Marketing Donut Like Minds live blog" href="http://www.marketingdonut.co.uk/marketing/like-minds-2010-event">official live bloggers</a> of the event, it was extremely satisfying to be part of the process of connecting more people who could not be there.  </p>
<p>The connections we make with the few or the many have depth if used correctly and social communication is the enabler of better community connectivity.</p>
<p>*Incidentally, everyone has an opinion on the next event. &#8216;The keynotes should be longer&#8217;; &#8216;Don&#8217;t change a thing&#8217;, &#8216;The panel discussions were hit and miss&#8217; and &#8216;The lunches were brilliant&#8217;. For me, the event achieves a great deal in as short an amount of time as is available and beyond stretching to a two-day event where we all stay in chalets at Centre Parcs, I am not sure what the solution may be. If nothing else, it is a nice headache for an organiser to have.</p>
<br />Filed under: <a href='http://digitaltrail.co.uk/category/uncategorized/'>Uncategorized</a>, <a href='http://digitaltrail.co.uk/category/wheat/'>Wheat</a> Tagged: <a href='http://digitaltrail.co.uk/tag/connection/'>connection</a>, <a href='http://digitaltrail.co.uk/tag/exeter/'>Exeter</a>, <a href='http://digitaltrail.co.uk/tag/like-minds/'>like minds</a>, <a href='http://digitaltrail.co.uk/tag/likeminds/'>likeminds</a>, <a href='http://digitaltrail.co.uk/tag/live-blog/'>live blog</a>, <a href='http://digitaltrail.co.uk/tag/marketing-donut/'>Marketing Donut</a>, <a href='http://digitaltrail.co.uk/tag/people-to-people/'>people-to-People</a>, <a href='http://digitaltrail.co.uk/tag/scott-gould/'>Scott Gould</a>, <a href='http://digitaltrail.co.uk/tag/social-communication/'>social communication</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/843/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/843/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/843/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/843/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/843/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/843/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/843/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/843/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/843/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/843/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=843&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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		<title>Bristol Twestival 2010 &#8211; are you coming?</title>
		<link>http://digitaltrail.co.uk/2010/02/19/bristol-twestival-2010-are-you-coming/</link>
		<comments>http://digitaltrail.co.uk/2010/02/19/bristol-twestival-2010-are-you-coming/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:31:01 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[Bristwestival]]></category>
		<category><![CDATA[Concern Worldwide]]></category>
		<category><![CDATA[twestival]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=820</guid>
		<description><![CDATA[
Bristol’s twittering masses will be gathering for a night of fundraising, fun and frolics on Thursday 25 March. The Bristol party is open to anyone who uses the Twitter short messaging service and those curious about Twitter, tweets and online social networking too.
The second annual Twestival event is a worldwide campaign that has flourished from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=820&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><code><object type='application/x-shockwave-flash' wmode='opaque' data='http://static.slideshare.net/swf/ssplayer2.swf?id=3211310&#038;doc=bristoltwestival2010v1-100217155508-phpapp02' width='460' height='377'><param name='movie' value='http://static.slideshare.net/swf/ssplayer2.swf?id=3211310&#038;doc=bristoltwestival2010v1-100217155508-phpapp02' /><param name='allowFullScreen' value='true' /><param name='allowScriptAccess' value='always' /></object></code></p>
<p>Bristol’s twittering masses will be gathering for a night of fundraising, fun and frolics on <strong>Thursday 25 March</strong>. The Bristol party is open to anyone who uses the Twitter short messaging service and those curious about Twitter, tweets and online social networking too.</p>
<p>The second annual Twestival event is a worldwide campaign that has flourished from its humble beginnings in February 2009. As part of the two hundred plus parties taking place across the world on the same day, the location for the Bristol party is <strong>The Tunnels</strong>; an inspirational venue housed under two converted railway arches near Bristol Temple Meads. The first 150 ticket holders will receive a goody bag as a thank you for purchasing a £5 ticket, with all proceeds going to the Twestival global designated charity.</p>
<p>The Bristol event last year raised over £1500 for charity:water and the combined global funds helped to install a much needed fresh-water well in a village in Ethiopia. This year, the fundraising efforts are for <strong>Concern Worldwide</strong>, an international humanitarian organisation transforming the lives of the world&#8217;s poorest, most marginalised children through education. This year is set to be bigger and better than ever with the increase in the number of people using Twitter.</p>
<p>Bristol’s Twitterati will be able to meet their online acquaintances, put faces to names and make new friends during an evening of entertainment and a <a title="rafLOL" href="http://www.amiando.com/Twestival2010_Bristol.html">prize-packed raffle draw of items generously donated by local businesses and organisations</a> to aid the worthy Concern Worldwide cause.</p>
<p>Bristol’s party was the first in the world to start selling tickets for this year’s event so you will have to move fast! Will you be joining us? <strong><a title="Tickets!" href="http://www.amiando.com/Twestival2010_Bristol.html">Get your tickets here</a>.</strong></p>
<p><strong>More info: </strong><a href="http://bristol.twestival.com/"><strong>http://bristol.twestival.com/</strong></a><strong> or Follow updates on Twitter </strong><a title="Bristol Twestival Twitter" href="http://www.twitter.com/bristwestival"><strong>@Bristwestival</strong></a></p>
<br />Filed under: <a href='http://digitaltrail.co.uk/category/wheat/'>Wheat</a> Tagged: <a href='http://digitaltrail.co.uk/tag/bristol/'>bristol</a>, <a href='http://digitaltrail.co.uk/tag/bristwestival/'>Bristwestival</a>, <a href='http://digitaltrail.co.uk/tag/concern-worldwide/'>Concern Worldwide</a>, <a href='http://digitaltrail.co.uk/tag/twestival/'>twestival</a>, <a href='http://digitaltrail.co.uk/tag/twitter/'>Twitter</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/820/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/820/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/820/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/820/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/820/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/820/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/820/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/820/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/820/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/820/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=820&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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		<title>I have given up direct chocolate for Lent</title>
		<link>http://digitaltrail.co.uk/2010/02/17/i-have-given-up-direct-chocolate-for-lent/</link>
		<comments>http://digitaltrail.co.uk/2010/02/17/i-have-given-up-direct-chocolate-for-lent/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 18:35:26 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[easter]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Lent]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=816</guid>
		<description><![CDATA[I have given up chocolate for Lent. The more astute of you will now be thinking &#8220;Should have given up clichés too&#8221;. I am not doing this for religious reasons, nor am I doing this for significant self-improvement either. Like New Year&#8217;s resolutions-I don&#8217;t subscribe to them-if something needs changing why wait for January to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=816&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>I have given up chocolate for Lent. The more astute of you will now be thinking &#8220;Should have given up clichés too&#8221;. I am not doing this for religious reasons, nor am I doing this for significant self-improvement either. Like New Year&#8217;s resolutions-I don&#8217;t subscribe to them-if something needs changing why wait for January to fail to do anything about it?</p>
<p>So I have given up chocolate. There is a caveat. Direct chocolate is a no. Indirect chocolate is OK, in moderation.</p>
<p>Direct chocolate is a chocolate bar; a hot chocolate, a piece of chocolate cake. All the interesting kinds of chocolate are off; the ones where chocolate constitutes the bulk ingredient or even the full or partial name of a product.</p>
<p>Indirect chocolate is the cocoa powder on my full fat milk cappuccino (like I said, this is not for the personal gain brought on by the loss of weight). Indirect chocolate is the decorative drizzle on a truly delicious cheesecake. Indirect chocolate cannot be helped. These are not for <a title="Index of sinister foods" href="http://thefixedfactor.wordpress.com/the-index-of-sinister-foods/">sinister food</a> reasons, more for something to do to keep a modicum of health.</p>
<p>Further to earlier discussions on Twitter, direct chocolate is not a concept whereby friends who offer me chocolate are spurned (granted they would be bad friends indeed if they tried to pass on chocolate during this period) It is also not linked to the theory of passive smoking. Should I accidently ingest chocolate whilst in the company of a chocolatier there would be no ill will.</p>
<p>The aforementioned <em>astute </em>ones will now have sussed that I have given up chocolate merely to generate another blog post for the <a title="Chaff category" href="http://digitaltrail.co.uk/category/chaff/">Chaff</a> pile. Well done.</p>
<br />Filed under: <a href='http://digitaltrail.co.uk/category/chaff/'>Chaff</a> Tagged: <a href='http://digitaltrail.co.uk/tag/chaff/'>Chaff</a>, <a href='http://digitaltrail.co.uk/tag/chocolate/'>chocolate</a>, <a href='http://digitaltrail.co.uk/tag/easter/'>easter</a>, <a href='http://digitaltrail.co.uk/tag/food/'>food</a>, <a href='http://digitaltrail.co.uk/tag/lent/'>Lent</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/816/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/816/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/816/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/816/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/816/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/816/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/816/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/816/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/816/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/816/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=816&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
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		<title>That&#8217;s a lot of T-shirts</title>
		<link>http://digitaltrail.co.uk/2010/02/10/thats-a-lot-of-t-shirts/</link>
		<comments>http://digitaltrail.co.uk/2010/02/10/thats-a-lot-of-t-shirts/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:55:32 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[entrepreneurial]]></category>
		<category><![CDATA[stop motion]]></category>
		<category><![CDATA[t-shirt]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=811</guid>
		<description><![CDATA[
This video is creative, entrepreneurial and just a little bit special, not to mention a great example of collaboration. As Brandflakesforbreakfast observe, I do indeed wish I was them. Is there anything stop motion can&#8217;t do?
Filed under: Chaff Tagged: branding, collaboration, creative, entrepreneurial, stop motion, t-shirt, youtube      <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=811&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p><span style="text-align:center; display: block;"><a href="http://digitaltrail.co.uk/2010/02/10/thats-a-lot-of-t-shirts/"><img src="http://img.youtube.com/vi/DKWdSCt4jGE/2.jpg" alt="" /></a></span></p>
<p>This video is creative, entrepreneurial and just a little bit special, not to mention a great example of collaboration. As <a title="Original source of the video" href="http://www.brandflakesforbreakfast.com/2010/02/this-is-how-to-sell-t-shirts.html">Brandflakesforbreakfast</a> observe, I do indeed wish I was them. Is there anything stop motion can&#8217;t do?</p>
<br />Filed under: <a href='http://digitaltrail.co.uk/category/chaff/'>Chaff</a> Tagged: <a href='http://digitaltrail.co.uk/tag/branding/'>branding</a>, <a href='http://digitaltrail.co.uk/tag/collaboration/'>collaboration</a>, <a href='http://digitaltrail.co.uk/tag/creative/'>creative</a>, <a href='http://digitaltrail.co.uk/tag/entrepreneurial/'>entrepreneurial</a>, <a href='http://digitaltrail.co.uk/tag/stop-motion/'>stop motion</a>, <a href='http://digitaltrail.co.uk/tag/t-shirt/'>t-shirt</a>, <a href='http://digitaltrail.co.uk/tag/youtube/'>youtube</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/811/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/811/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/811/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/811/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/811/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/811/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/811/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/811/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/811/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/811/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=811&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<title>Online Community &#8211; a force for social good</title>
		<link>http://digitaltrail.co.uk/2010/02/09/online-community-a-force-for-social-good/</link>
		<comments>http://digitaltrail.co.uk/2010/02/09/online-community-a-force-for-social-good/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 18:29:37 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[like minds]]></category>
		<category><![CDATA[likeminds]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twestival]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=748</guid>
		<description><![CDATA[
Community has been given a new lease of life online. As soon as you hop on to a network of people you are more than just connected. Community offers a range of elements, from support to strength in numbers.
Too often people can fear the idea of a business community because they think that being active within [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=748&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://bristol.twestival.com/"><img class="aligncenter" title="Bristol Twestival" src="http://4.bp.blogspot.com/_76VkVLuoxPE/SZWIGDiAatI/AAAAAAAAAos/yETNXtSNxgU/s400/twestival.jpg" alt="" width="280" height="280" /></a></p>
<p style="text-align:left;">Community has been given a new lease of life online. As soon as you hop on to a network of people you are more than just connected. Community offers a range of elements, from support to strength in numbers.</p>
<p>Too often people can fear the idea of a business community because they think that being active within one will mean revealing too many secrets, especially in a community that contains rival companies. From the offset this can create a strained atmosphere, a stifling of group creativity and also, cliques.</p>
<p>A recent example, allbeit offline, of a <a title="Marketing Donut: Shoreditch brews up a dis-loyal community" href="http://www.marketingdonut.co.uk/blog/2010/02/shoreditch-brews-up-a-dis-loyal-community">barista introducing a dis-loyalty card </a>in <em>London&#8217;s trendy </em>(Obligatory prefix) Shoreditch, is testament to businesses uniting together for the greater good.</p>
<p><a title="Like Minds" href="http://www.wearelikeminds.com/blog/">Like Minds</a> is proving to be a bit of a social change movement, with a lofty aim of generating £100,000 of revenue for the City of Exeter and in doing so proving the often questioned ROI from social media. The conference will bring great benefit to more then just the attendees and in turn will make a great gesture of support to the local business community. Other conferences do nothing or simply make a token gesture of planting a tree to offset carbon emissions.</p>
<p>Coming together for social good is something that social media is uniquely set up for. The boundaries are reduced, the red tape of charity is snipped, and things just get done. Take the Twestival organisation, initially, a near impromptu coming together of Twitter users in a handful of cities hosting a simultaneous putting-faces-to-avatars meetup, doubling up as fun-filled fundraising event. In this its second year, it is a more coordinated affair and because of the exponential growth of smartphones and users of Twitter, it will be a more powerful force for good. <a title="Bristol Twestival" href="http://bristol.twestival.com/">Bristol&#8217;s Twestival</a> takes place on Thursday 25 March.</p>
<p>I am wary that the role of social media is overplayed in circumstances. Social media is an enabler and nothing more but for charitable and community gain it can certainly get things going.</p>
<p><strong><em>How do you work within a community and what opportunities has community presented you?</em></strong></p>
<br />Filed under: <a href='http://digitaltrail.co.uk/category/wheat/'>Wheat</a> Tagged: <a href='http://digitaltrail.co.uk/tag/charity/'>charity</a>, <a href='http://digitaltrail.co.uk/tag/community/'>community</a>, <a href='http://digitaltrail.co.uk/tag/like-minds/'>like minds</a>, <a href='http://digitaltrail.co.uk/tag/likeminds/'>likeminds</a>, <a href='http://digitaltrail.co.uk/tag/roi/'>ROI</a>, <a href='http://digitaltrail.co.uk/tag/social-media/'>Social Media</a>, <a href='http://digitaltrail.co.uk/tag/twestival/'>twestival</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/748/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/748/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/748/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/748/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/748/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/748/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/748/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/748/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/748/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/748/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=748&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<title>Condiments 2.0</title>
		<link>http://digitaltrail.co.uk/2010/01/18/condiments-2-0/</link>
		<comments>http://digitaltrail.co.uk/2010/01/18/condiments-2-0/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 19:17:54 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[Firefox]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[IE]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Ketchup]]></category>
		<category><![CDATA[Snobbery]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=722</guid>
		<description><![CDATA[“Ketchup is a simple and gorgeous web app for sharing meeting notes, ideal for home businesses that can&#8217;t boast a secretary. It&#8217;s free for a limited amount of time”
How useful, I thought. A free web based application that could be applied in the workplace and increase the integration of everything ever with the web. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=722&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<blockquote><p>“Ketchup is a simple and gorgeous web app for sharing meeting notes, ideal for home businesses that can&#8217;t boast a secretary. It&#8217;s free for a limited amount of time”</p></blockquote>
<p>How useful, I thought. A free web based application that could be applied in the workplace and increase the integration of everything ever with the web. The review appeared on the<a title="Enterprise Nation" href="http://www.enterprisenation.com/detail/What_did_the_big_tomato_say_to_the_little_tomato/3218/1.aspx"> Enterprise Nation</a> website, a useful resource for home based businesses.</p>
<p>My interest in clicking through to the Ketchup website itself was sufficiently piqued thanks to the explanation of the simplicity of using the app, that and the name is a conversation starter in itself.</p>
<p>Keeping track of meetings, who said what and when that very &#8216;what&#8217; was to be done by can be an infuriating consequence of meeting notes that dont make sense two hours after the conclusion.</p>
<p>A name like Ketchup for a professional business application already suggests a tongue-in-cheek attitude resides behind the branding but if you have the misfortune to land on their website using Internet Explorer you are in for a surprise.</p>
<p><a href="www.useketchup.com"><img class="aligncenter size-medium wp-image-724" title="IE" src="http://jamesainsworth.files.wordpress.com/2010/01/ketchup.jpg?w=412&#038;h=268" alt="" width="412" height="268" /></a></p>
<p>OK, the message is a touch cheeky and other good web browsers are available but not only is the door shut to you as a potential user, the almost holier-than-thou-message you get is internet snobbery at its worst. Sure, IE has its foibles and I have a loyalty to Chrome for personal usage but why not cater for a further <a title="Stats" href="http://www.w3schools.com/browsers/browsers_stats.asp">37%</a>, especially when there is evidence of the application changing to a paid for version in the future.</p>
<p>Just in case I thought it was just me suffering a momentary lapse or a complete funnybonectomy and getting uptight, I consulted my Twitter following and got the following reasoned responses:</p>
<blockquote><p>As a Mac user, I sometimes find sites I can&#8217;t access at all. My thoughts aren&#8217;t printable. Let&#8217;s just say I go elsewhere</p>
<p><a title="Emily Cagle Twitter" href="http://www.twitter.com/EmilyCagle">@EmilyCagle</a></p></blockquote>
<blockquote><p>If you&#8217;re using IE, you deserve everything that&#8217;s coming to you. might be doing yourself out of a lot of traffic tho.</p>
<p><a title="Crablin Twitter" href="http://www.twitter.com/Crablin">@Crablin</a></p></blockquote>
<blockquote><p>I&#8217;d be grumpy and wouldn&#8217;t go back, unless I got that message regularly from lots of sites due to using an ancient browser.</p>
<p><a title="KatKni Twitter" href="http://www.twitter.com/KAtKni">@Katkni</a></p></blockquote>
<p><strong><em>What do you think? If a website was condescending about the browser you were using and didnt let you use their site&#8230;what would you think?</em></strong></p>
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<br />Posted in Chaff Tagged: Firefox, Google Chrome, IE, internet, Internet Explorer, Ketchup, Snobbery <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/jamesainsworth.wordpress.com/722/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/jamesainsworth.wordpress.com/722/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/jamesainsworth.wordpress.com/722/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/jamesainsworth.wordpress.com/722/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/jamesainsworth.wordpress.com/722/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/jamesainsworth.wordpress.com/722/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/jamesainsworth.wordpress.com/722/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/jamesainsworth.wordpress.com/722/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/jamesainsworth.wordpress.com/722/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/jamesainsworth.wordpress.com/722/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=722&subd=jamesainsworth&ref=&feed=1" />]]></content:encoded>
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		<title>Nothing to see here</title>
		<link>http://digitaltrail.co.uk/2009/12/13/nothing-to-see-here/</link>
		<comments>http://digitaltrail.co.uk/2009/12/13/nothing-to-see-here/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 13:57:48 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[reconstruction]]></category>
		<category><![CDATA[sinister]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=647</guid>
		<description><![CDATA[That&#8217;s right, move along now. This blog is undergoing a &#8217;strategic review&#8217;. It shall cease to provide content, a reduction in function and endless requests to click to here until the new year.
This is due to a relocation of Me and the need to change the purpose, design and function of this blog for Me. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=647&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s right, move along now. This blog is undergoing a &#8217;strategic review&#8217;. It shall cease to provide content, a reduction in function and endless requests to click to <a title="Marketing Donut" href="http://www.marketingdonut.co.uk">here</a> until the new year.</p>
<p>This is due to a relocation of Me and the need to change the purpose, design and function of this blog for Me. In the meantime you could do no worse than to check out the following blogs:</p>
<p><a title="Taste the sinister foods" href="http://www.thefixedfactor.wordpress.com">The Fixed Factor</a> &#8211; cycling and sinister foods in equal measure</p>
<p><a title="Email Fail" href="http://www.emailfail.posterous.com" target="_blank">EmailFail</a> &#8211; the good, the bad and the html purist</p>
<p><a href="http://www.marketingdonut.co.uk">Trick Click</a> &#8211; a great website packed with resources</p>
<p><a title="...a pinch of salt" href="http://withapinchofsalt.wordpress.com/">&#8230;a pinch of salt</a> &#8211; the tastiest blog in Bristol</p>
<p><a title="Answer Me This" href="http://answermethis.wordpress.com/">Answer Me This!</a> &#8211; The best podcast around</p>
<p>Happy Christmas y&#8217;all and see you in the shiny new year!</p>
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		<title>Please Vote me your Golden Twit</title>
		<link>http://digitaltrail.co.uk/2009/11/15/please-vote-me-your-golden-twit/</link>
		<comments>http://digitaltrail.co.uk/2009/11/15/please-vote-me-your-golden-twit/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 17:04:10 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=637</guid>
		<description><![CDATA[The @MarketingDonut Twitter account (Essentialy, my online professional guise) has been shortlisted in three categories for the very first Golden Twits awards. The Twitter awards are being organised by The Drum, a PR industry online publication.
Obviously I am delighted to be recognised as a Twit, golden or otherwise. I would very much appreciate if you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=637&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://www.goldentwits.com/b2b/20-10-09111839/"><img class="aligncenter size-full wp-image-638" title="goldentwits" src="http://jamesainsworth.files.wordpress.com/2009/11/goldentwits-logo7.png?w=300&#038;h=61" alt="Golden Twits" width="300" height="61" /></a>The @MarketingDonut Twitter account (Essentialy, my online professional guise) has been shortlisted in three categories for the very first Golden Twits awards. The Twitter awards are being organised by The Drum, a PR industry online publication.</p>
<p style="text-align:left;">Obviously I am delighted to be recognised as a Twit, golden or otherwise. I would very much appreciate if you would click through and then <a title="PLEASE VOTE" href="http://www.goldentwits.com/b2b/20-10-09111839/"><strong><span style="color:#008000;">press the VOTE button</span></strong></a> to give us the nod.</p>
<p style="text-align:left;"><em>BELOW: Shortlist details lovingly borrowed from the GoldenTwits. Original is found <a title="@MarketingDonut Golden Twit Vote" href="http://www.goldentwits.com/b2b/20-10-09111839/">here</a></em></p>
<p style="text-align:left;"><strong>Your company:</strong> BHP Information Solutions</p>
<p style="text-align:left;"><strong>Twitter username:</strong> <a title="Marketing Donut Twitter" href="http://twitter.com/marketingdonut">@MarketingDonut</a></p>
<p style="text-align:left;"><strong>Why do you deserve an award?:</strong> Our Twitter account has made small business advice accessible, engaging and an enjoyable daily resource to help small firms to thrive</p>
<p style="text-align:left;"><strong>What were the objectives?:</strong> Use Twitter as a means of sharing the best ideas &amp; using our following to get involved to share experiences with a wider connected audience</p>
<p style="text-align:left;"><strong>What have you achieved?:</strong> #mydonut trending topic online conference for smallbiz. UGC from our followers to create a Marketing Manifesto. Fun, laughter &amp; conversation</p>
<p style="text-align:left;"><strong>Categories:</strong> Business to business, Information service, Public service</p>
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		<title>Getting the gist of Twitter lists</title>
		<link>http://digitaltrail.co.uk/2009/11/05/getting-the-gist-of-twitter-lists/</link>
		<comments>http://digitaltrail.co.uk/2009/11/05/getting-the-gist-of-twitter-lists/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 20:29:51 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[functionalitypopular]]></category>
		<category><![CDATA[Grader]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Lists]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/2009/11/05/getting-the-gist-of-twitter-lists/</guid>
		<description><![CDATA[
The additional functionality of Twitter lists now means the rules and currency of the Twitter platform have changed. To be a follower or be followed is no longer enough.
Sentiment
Ranking systems such as Twitter Grader will no doubt be adjusting their algorithm to accommodate the lists feature. It stands to reason that the more lists you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&blog=7234106&post=627&subd=jamesainsworth&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div style="font-family:Verdana;font-size:13px;">
<p>The additional functionality of Twitter lists now means the rules and currency of the Twitter platform have changed. To be a follower or be followed is no longer enough.</p>
<p><strong>Sentiment</strong></p>
<p>Ranking systems such as Twitter Grader will no doubt be adjusting their algorithm to accommodate the lists feature. It stands to reason that the more lists you are in the higher ranking you will achieve. Of course this will not account for sentiment. You could be Nick Griffin, and undoubtedly find yourself in many lists, but how many of those masses of lists Nick Griffin might find himself in be positive in nature? Exactly.</p>
<p><strong>Clawing the traffic back</strong></p>
<p><strong><span style="font-weight:normal;">Let us explore why the functionality of lists has been added to Twitter.com. For me, the killer factor and fuel to the social media haters fiery bellies was the revelatio<span style="background-color:#ffffff;">n back in May that Twitter.com traffic had dropped rapidly. Sure people were registering but 60% weren&#8217;t coming back for more. What the survey didn&#8217;t bank on was the open API and the fact that once registered on Twitter.com there isn&#8217;t much need to go back should you choose to run your Twitter activity from an additional application such as <span style="background-color:#ffffff;">Tweetdeck</span><span style="background-color:#ffffff;"> or </span><span style="background-color:#ffffff;">Brizzly</span><span style="background-color:#ffffff;"> etc. With increased functionality accessible through your Twitter profile, the traffic comes back to the target of Twitter.com who want to claw back some of the share which sees </span><span style="background-color:#ffffff;">Tweetdeck</span><span style="background-color:#ffffff;"> a close second to Twitter itself for publishing tweets.</span></span></span></strong></p>
</div>
<p><span style="background-color:#ffffff;"><strong>So are lists a practical, necessary piece of functionality</strong></span><span style="background-color:#ffffff;"><strong>?</strong></span></p>
<p><span style="background-color:#ffffff;">Is it the golden egg that will monetise Twitter? No. What it is indicative of is </span><span style="background-color:#ffffff;">Twitter&#8217;s</span><span style="background-color:#ffffff;"> desire to bolt on the functionality already offered by the likes of </span><span style="background-color:#ffffff;">Tweetdeck</span><span style="background-color:#ffffff;"> </span><span style="background-color:#ffffff;">et</span><span style="background-color:#ffffff;"> </span><span style="background-color:#ffffff;">al</span><span style="background-color:#ffffff;">. If you have customised groups in </span><span style="background-color:#ffffff;">Tweetdeck</span><span style="background-color:#ffffff;"> already it is hard to make a case for Twitter lists adding much more value.</span></p>
<p><strong>Always last picked&#8230;</strong></p>
<p><span style="background-color:#ffffff;">For many or the more casual user, lists will be to highlight, organise and maintain a following. I fully expect lists to be predominantly used to cream off the followers you wish to actively follow and monitor and I also a</span>nticipate, by extension, the new functionality to manifest itself as a further online popularity contest. Breaching an inner circle online is harder than it is in the school playground and certain online communities are hamstrung by cliques. Time will tell with Twitter lists&#8230;If your name isn&#8217;t down you&#8217;re not coming in.</p>
<p><strong>Personal</strong></p>
<p>As a blogger (by no means a Pro with ideas above the station) and someone with a Twitter profile with an intended purpose of sharing and creating great engaging stuff, it is nice to see which categories my followers group me in and confirms I am on track with where I want to be, the online circles in which I wish to move.</p>
<p><em><strong>What do Twitter lists mean to you?</strong></em></p>
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