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	<title>Digital Trail &#187; BBC</title>
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		<title>Digital Trail &#187; BBC</title>
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		<title>Social Stewart: The socialisation of Stewart Lee (Video)</title>
		<link>http://digitaltrail.co.uk/2011/05/06/social-stewart-the-socialisation-of-stewart-lee-video/</link>
		<comments>http://digitaltrail.co.uk/2011/05/06/social-stewart-the-socialisation-of-stewart-lee-video/#comments</comments>
		<pubDate>Fri, 06 May 2011 14:55:00 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[video]]></category>
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		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/05/06/social-stewart-the-socialisation-of-stewart-lee-video</guid>
		<description><![CDATA[http://www.bbc.co.uk/emp/external/player.swf I have previously blogged about the aim of brands seeking to use social to direct visitors to the target .com website and the ways in which they do this with content on a variety of platforms. The above video is a satirical take on the method of using social to direct viewers to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1054&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jamesainsworth</media:title>
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		<item>
		<title>Take me to the .com!</title>
		<link>http://digitaltrail.co.uk/2011/02/10/take-me-to-the-com/</link>
		<comments>http://digitaltrail.co.uk/2011/02/10/take-me-to-the-com/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 18:21:00 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[arsenal]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[rfu]]></category>
		<category><![CDATA[smw]]></category>
		<category><![CDATA[smwldn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media week]]></category>
		<category><![CDATA[social media week london]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/02/10/take-me-to-the-com</guid>
		<description><![CDATA[http://cdn.livestream.com/grid/LSPlayer.swf?channel=smw_london&#038;clip=pla_7d86ca14-1d18-43ca-b330-caf93254decb&#038;color=0x006ccd&#038;autoPlay=false&#038;mute=false&#038;iconColorOver=0xe4f2ff&#038;iconColor=0xb5dcff Watch live streaming video from smw_london at livestream.com I had the pleasure of attending the Social Media and Sport event in London this week. It was an opportunity for a panel discussion from the BBC around how they expect their London 2012 Olympic coverage to be shaped by social media and there were also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1076&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jamesainsworth</media:title>
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		<title>BBC Jonathan Creek budget cuts leaked same day as Alan Davies book release-coincidence?</title>
		<link>http://digitaltrail.co.uk/2009/09/02/bbc-jonathan-creek-budget-cuts-leaked-same-day-as-alan-davies-book-release-coincidence/</link>
		<comments>http://digitaltrail.co.uk/2009/09/02/bbc-jonathan-creek-budget-cuts-leaked-same-day-as-alan-davies-book-release-coincidence/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:58:29 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[Alan Davies]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[Bristol Festival of Ideas]]></category>
		<category><![CDATA[Jonathan Creek]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/2009/09/02/bbc-jonathan-creek-budget-cuts-leaked-same-day-as-alan-davies-book-release-coincidence/</guid>
		<description><![CDATA[It doesn&#8217;t take Jonathan Creek to work out that the clumsy sleight of hand at work here was not that of Houdini, no the Harry who done it is in fact PR. On the day that Alan Davies released his book &#8216;My Favourite People and Me 1978-1988,&#8217; a collective of musings published by Michael Joseph, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=482&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2009/09/02/bbc-jonathan-creek-budget-cuts-leaked-same-day-as-alan-davies-book-release-coincidence/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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		<title>BBC Test Match Special Ashes Cricket Widget</title>
		<link>http://digitaltrail.co.uk/2009/07/16/bbc-test-match-special-ashes-cricekt-widget/</link>
		<comments>http://digitaltrail.co.uk/2009/07/16/bbc-test-match-special-ashes-cricekt-widget/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:56:53 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[Ashes]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Cricket]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[Mashup]]></category>
		<category><![CDATA[Test Match]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=428</guid>
		<description><![CDATA[Simply brilliant mash-up from the BBC. The fact that the commentators and pundits, perhaps unfairly deemed to be &#8216;traditionalist stuffy types&#8217; are on Twitter is making the game that much more accessible and taking it to a new audience, this Twitter feed widget is also a handy way of monitoring match progress. Hats off to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=428&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2009/07/16/bbc-test-match-special-ashes-cricekt-widget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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		<item>
		<title>The King of Pop is Dead; Long Live Merchandising</title>
		<link>http://digitaltrail.co.uk/2009/06/29/the-king-of-pop-is-dead-long-live-merchandising/</link>
		<comments>http://digitaltrail.co.uk/2009/06/29/the-king-of-pop-is-dead-long-live-merchandising/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 19:34:48 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[HMV]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Jacko]]></category>
		<category><![CDATA[King of Pop]]></category>
		<category><![CDATA[Merchandise]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[MJ]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=402</guid>
		<description><![CDATA[As perverse as it is, the death of Michael Jackson will be widely regarded by those out to make a buck as the perfect marketing platform. Marketing around an event is exactly the focus that is needed to drive sales. Some will view it as sickening cynicism so close to the event of his passing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=402&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2009/06/29/the-king-of-pop-is-dead-long-live-merchandising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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			<media:title type="html">Source: rumplo.com</media:title>
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