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	<title>Digital Trail &#187; blog</title>
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		<title>Digital Trail &#187; blog</title>
		<link>http://digitaltrail.co.uk</link>
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		<title>The blog is mightier than the sword</title>
		<link>http://digitaltrail.co.uk/2009/09/18/the-blog-is-mightier-than-the-sword/</link>
		<comments>http://digitaltrail.co.uk/2009/09/18/the-blog-is-mightier-than-the-sword/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 19:09:14 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[complaint]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=507</guid>
		<description><![CDATA[In the old days a quibble over a product or service not being up to scratch would be resolved through an exchange of letters with a customer service department. A swift resolution ensuing, the customer would be happy and the business might have gone beyond just saving face and reinforced its brand values, too. Today, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=507&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Come on you Twits! Get on your Facebook and let&#8217;s blog our way out of the recession</title>
		<link>http://digitaltrail.co.uk/2009/09/12/come-on-you-twits-get-on-your-facebook-and-lets-blog-our-way-out-of-the-recession/</link>
		<comments>http://digitaltrail.co.uk/2009/09/12/come-on-you-twits-get-on-your-facebook-and-lets-blog-our-way-out-of-the-recession/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 21:58:10 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online social networking]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[shop]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[sme]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=486</guid>
		<description><![CDATA[Originally published by Marketing Donut in my guise as a blogger for small businesses looking to get the most from their marketing. In a downturn, it isn’t just small businesses that look to make their pennies stretch further or spend more time investing time resources into ‘free’ marketing opportunities but they certainly have a greater [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=486&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Blogging about the DDOS Twitter attack</title>
		<link>http://digitaltrail.co.uk/2009/08/08/blogging-about-the-ddos-twitter-attack/</link>
		<comments>http://digitaltrail.co.uk/2009/08/08/blogging-about-the-ddos-twitter-attack/#comments</comments>
		<pubDate>Sat, 08 Aug 2009 08:55:33 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Commute]]></category>
		<category><![CDATA[DDOS]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Marketing Donut]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/2009/08/08/blogging-about-the-ddos-twitter-attack/</guid>
		<description><![CDATA[I started my new role within BHP Information Solutions this week and an integral part of this Online Editorial role is to run the hugely exciting Marketing Donut Blog. As another aspect of my job is to run the Twitter account for the Donut, I was very much aware of the Twitter downtime this week [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=468&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>You can take a Tweet to a Twit but you can&#8217;t make them click</title>
		<link>http://digitaltrail.co.uk/2009/07/28/you-can-take-a-tweet-to-a-twit-but-you-cant-make-them-click/</link>
		<comments>http://digitaltrail.co.uk/2009/07/28/you-can-take-a-tweet-to-a-twit-but-you-cant-make-them-click/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 22:23:42 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[140]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Retweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=463</guid>
		<description><![CDATA[The power of Twitter is in the Retweet. Links are currency and you invest them in your following by sharing your content via a URL link in the hope that having piqued your Followers&#8217; interest they will pay you back with a kind Retweet. On the assumption of using Twitter predominantly as a &#8216;microblogging publishing&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=463&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>First Bus cuts Bath&#8217;s pioneering and successful Customer Service Online experiment</title>
		<link>http://digitaltrail.co.uk/2009/06/23/first-bus-cuts-baths-pioneering-and-successful-customer-service-online-experiment/</link>
		<comments>http://digitaltrail.co.uk/2009/06/23/first-bus-cuts-baths-pioneering-and-successful-customer-service-online-experiment/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 19:52:46 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[bath]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[First Bus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=377</guid>
		<description><![CDATA[When the Bath Bus Station Customer service blog and Twitter account hit the scene it made a big impact pretty quickly. For a company like First, so besieged by negativity and bad press (on the whole justified) it was a breath of fresh air to see them engaging with the customer at such a level [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=377&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Graze&#8230;the vitality virality craze</title>
		<link>http://digitaltrail.co.uk/2009/06/07/graze-the-vitality-virality-craze/</link>
		<comments>http://digitaltrail.co.uk/2009/06/07/graze-the-vitality-virality-craze/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 19:54:07 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Graze]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[voucher]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=278</guid>
		<description><![CDATA[On Saturday morning there was the familiar sound of un-oiled letterbox creak giving way to package hitting floor thud. I like getting post. This particular delivery was a neat brown box that I had been expecting. The arrival of this package deserves back story, for no back story would render this postal delivery superfluous and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=278&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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