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		<title>WCM at the hub of Web, E-mail, and Social Media Insights &amp; Engagements &#8211; (The TFM&amp;A presentation)</title>
		<link>http://digitaltrail.co.uk/2011/03/08/wcm-at-the-hub-of-web-e-mail-and-social-media-insights-engagements-the-tfma-presentation/</link>
		<comments>http://digitaltrail.co.uk/2011/03/08/wcm-at-the-hub-of-web-e-mail-and-social-media-insights-engagements-the-tfma-presentation/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 15:58:23 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[alterian]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[wcm]]></category>
		<category><![CDATA[web content management]]></category>
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		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/03/08/wcm-at-the-hub-of-web-e-mail-and-social-media-insights-engagements-the-tfma-presentation</guid>
		<description><![CDATA[WCM at the hub of Web, E-mail, and Social Media Insights &#38; Engagements http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wcmatthehubavdakkertfma-110304110450-phpapp02&#038;rel=0&#038;stripped_title=wcm-at-the-hub-of-web-email-and-social-media-insights-engagements&#038;userName=Alterian View more presentations from Alterian Filed under: Wheat Tagged: alterian, Business, Marketing, Social Media, technology, wcm, web content management, Website<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1066&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The shape of the B2B social landscape</title>
		<link>http://digitaltrail.co.uk/2011/02/04/the-shape-of-the-b2b-social-landscape/</link>
		<comments>http://digitaltrail.co.uk/2011/02/04/the-shape-of-the-b2b-social-landscape/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 09:46:13 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[Fortune 100]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/02/04/the-shape-of-the-b2b-social-landscape</guid>
		<description><![CDATA[Social Selling Software &#8211; InsideView.com Filed under: Chaff Tagged: b2b, brands, Business, companies, Fortune 100, infographic, Marketing, Social Media, statistics<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1078&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Social Media Facts and Figures</media:title>
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		<title>An ROI of social media in business case study via @NotFromBolton</title>
		<link>http://digitaltrail.co.uk/2011/01/24/an-roi-of-social-media-in-business-case-study-via-notfrombolton/</link>
		<comments>http://digitaltrail.co.uk/2011/01/24/an-roi-of-social-media-in-business-case-study-via-notfrombolton/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 10:26:21 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[ale]]></category>
		<category><![CDATA[bath]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/01/24/an-roi-of-social-media-in-business-case-study-via-notfrombolton</guid>
		<description><![CDATA[Bath Ales &#124; An ROI of social media in business case study http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bathalescasestudyslideshare-110123163707-phpapp01&#038;rel=0&#038;stripped_title=bath-ales-an-roi-of-social-media-in-business-case-study&#038;userName=notfrombolton A cold, hard ROI demonstration here that showcases the business benefits derived from social media and more importantly, through measuring and monitoring the right&#160;metrics to make the business case. (Also, good to see&#160;that&#160;SM2 has been of use in delivering the insight on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1082&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jamesainsworth</media:title>
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		<title>Can social media command and conker?</title>
		<link>http://digitaltrail.co.uk/2009/09/23/can-social-media-command-and-conker/</link>
		<comments>http://digitaltrail.co.uk/2009/09/23/can-social-media-command-and-conker/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 20:00:45 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[likeminds]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Consider this–social media–all bells and whistles and caught up in a storm of hype and false industry. Been knocking around for a while finding its feet and having many people shout about what it is but where is it going? There is a lot of talk and trumpet blowing by those who use social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=524&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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		<item>
		<title>You can take a Tweet to a Twit but you can&#8217;t make them click</title>
		<link>http://digitaltrail.co.uk/2009/07/28/you-can-take-a-tweet-to-a-twit-but-you-cant-make-them-click/</link>
		<comments>http://digitaltrail.co.uk/2009/07/28/you-can-take-a-tweet-to-a-twit-but-you-cant-make-them-click/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 22:23:42 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[140]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Microblogging]]></category>
		<category><![CDATA[Retweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=463</guid>
		<description><![CDATA[The power of Twitter is in the Retweet. Links are currency and you invest them in your following by sharing your content via a URL link in the hope that having piqued your Followers&#8217; interest they will pay you back with a kind Retweet. On the assumption of using Twitter predominantly as a &#8216;microblogging publishing&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=463&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jamesainsworth</media:title>
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