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		<title>Digital Trail &#187; customer</title>
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		<title>&#8220;Digital Dialogue&#8221;: Old v New</title>
		<link>http://digitaltrail.co.uk/2011/02/28/digital-dialogue-old-v-new/</link>
		<comments>http://digitaltrail.co.uk/2011/02/28/digital-dialogue-old-v-new/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 12:01:00 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[alterian]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[occam]]></category>
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		<description><![CDATA[Remember the 80s? Direct Mail was more &#8216;Wham!&#8217; and as hope-for-the-best as Wimbledon FC and their patented long-ball game. I was only born in &#8217;84 but I can safely say that it probably wore bad knitwear too. The messaging was overtly mass market and mass push. The result was predominantly poor response rates and ineffective. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1072&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Digital Dialogue Mind Map</title>
		<link>http://digitaltrail.co.uk/2011/02/14/digital-dialogue-mind-map/</link>
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		<pubDate>Mon, 14 Feb 2011 13:02:36 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>

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		<description><![CDATA[http://www.mindmeister.com/maps/public_map_shell/79985788/the-digital-dialogue-of-direct-marketing?width=600&#038;height=400&#038;zoom=0&#038;live_update=1 Filed under: Wheat Tagged: customer, data, dialogue, digital, direct marketing, email, information, Marketing, Web<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1075&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>INFOGRAPHIC: How engaged is your brand? Our survey said&#8230;</title>
		<link>http://digitaltrail.co.uk/2011/01/19/infographic-how-engaged-is-your-brand-our-survey-said/</link>
		<comments>http://digitaltrail.co.uk/2011/01/19/infographic-how-engaged-is-your-brand-our-survey-said/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:21:00 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[alterian]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/01/19/infographic-how-engaged-is-your-brand-our-survey-said</guid>
		<description><![CDATA[The results of the 8th Alterian Annual Survey have some interesting highlights.&#160; In the year ahead we can expect to see increased overall marketing and social media budgets, as marketers look to address the imbalance of cross-channel engagement, poor understanding of social media, and a lack of analytical competency that they reported as their overall&#160;experience&#160;of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1084&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>The blog is mightier than the sword</title>
		<link>http://digitaltrail.co.uk/2009/09/18/the-blog-is-mightier-than-the-sword/</link>
		<comments>http://digitaltrail.co.uk/2009/09/18/the-blog-is-mightier-than-the-sword/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 19:09:14 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[complaint]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/?p=507</guid>
		<description><![CDATA[In the old days a quibble over a product or service not being up to scratch would be resolved through an exchange of letters with a customer service department. A swift resolution ensuing, the customer would be happy and the business might have gone beyond just saving face and reinforced its brand values, too. Today, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=507&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Blogging Pictures, Images and Photos</media:title>
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		<title>Is online shopping feeding a culture of waste and laziness?</title>
		<link>http://digitaltrail.co.uk/2009/08/30/is-online-shopping-feeding-a-culture-of-waste-and-laziness/</link>
		<comments>http://digitaltrail.co.uk/2009/08/30/is-online-shopping-feeding-a-culture-of-waste-and-laziness/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 08:47:21 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[asos]]></category>
		<category><![CDATA[clothes]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[consumer psychology]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[laziness]]></category>
		<category><![CDATA[materialism]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jamesainsworth.wordpress.com/2009/08/30/is-online-shopping-feeding-a-culture-of-waste-and-laziness/</guid>
		<description><![CDATA[And there we have it. In a single tweet one person has summed up just one reason why online retailers are thriving, even during a recession. Tapping into the human condition of wastefulness, laziness and materialism has been a prosperous model for many for some time, the internet has just magnified and optimised the model. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=476&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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