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Mar 02 2010
6 Comments
Wheat

Like Minds – more than a feeling

This fantastic video by @Documentally really gets to the heart of what People-to-People can mean for you. Scott Gould’s passion is evident in everything he does. I know that he would far rather shape and orchestrate the Like Minds events around these principles and bring in the speakers he believes can best befit the ideology but I would like to see Scott himself take to the stage to present his model for community based connectivity at the next event*. 

For me, the real thing about this is that it isn’t smoke and mirrors and evangelical posturing that bully you into getting caught up in the moment or Scott’s extreme passion or Trey Pennington’s non –stop smiling; these are real achievable principles for any business, charity or organisation and rather than sticking a hefty premium on sharing the methodologies and strategies and how to apply them, there are a happy bunch of Like Minds people who want to enable everyone with access for all. As one of the official live bloggers of the event, it was extremely satisfying to be part of the process of connecting more people who could not be there.  

The connections we make with the few or the many have depth if used correctly and social communication is the enabler of better community connectivity.

*Incidentally, everyone has an opinion on the next event. ‘The keynotes should be longer’; ‘Don’t change a thing’, ‘The panel discussions were hit and miss’ and ‘The lunches were brilliant’. For me, the event achieves a great deal in as short an amount of time as is available and beyond stretching to a two-day event where we all stay in chalets at Centre Parcs, I am not sure what the solution may be. If nothing else, it is a nice headache for an organiser to have.

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Aug 08 2009
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Wheat

Blogging about the DDOS Twitter attack

I started my new role within BHP Information Solutions this week and an integral part of this Online Editorial role is to run the hugely exciting Marketing Donut Blog. As another aspect of my job is to run the Twitter account for the Donut, I was very much aware of the Twitter downtime this week and the impact it had on the social media world. I wrote a blog post on the train in to work the next day as part of my reflective daily commute. You can view the blog post here

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May 25 2009
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Wheat

DONT (Susan Boyle) CHASE (Google) THE (Nike) SEARCH (Britney Spears) ENGINES (Coca Cola) LET (Disney) THEM (CNN) COME (Vodafone) TO (BMW) YOU (MySpace)

source: www.allthingssem.com

Having read this blog I have found myself, on the whole, in agreement that blog writing – corporate, personal or otherwise should primarily be about quality of content and message over chasing ratings, rankings and what Google wants. In concession, there is an element of an underlying need to thread content with optimisable wording as a necessary evil.

As the Marketing Journal Blog says: ‘Launching a blog and waiting for people to arrive is not as easy as it might seem. You could find yourself writing for months and even years without mass amounts of traffic.’ As the title of this post shows, simply name dropping some big search engine performers is not going to cut it, although I have found in my short time of blogging with a purpose, that the most traffic my site has received has been associated with having the word ‘Vodafone,’ as part of this post.

Primarily, blogs should be written with personality, consideration of audience and on topic. Blogs should not be about chasing the that will feast on the most optimisable word or phrase. Write because you want to, because you want your reader to engage, comprehend or learn something from you. It is demonstrably pejorative for your content to be overly shaped by search engine optimisation (SEO) than for your content to force the SEO through quality writing and content.

Well written content will optimise itself. If the text is good it will be read, consumed and recommended to others. As part of my Public Relations support role, I point people in the direction – predominantly by linking through the Marketing Donut Twitter account – of articles that are a great read , of interest to the target audience and that add a little something to the debate. The power of a ‘Retweet’ will seed good reads throughout the online community in no time at all, which will return a more organic incoming traffic and data return.

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May 17 2009
2 Comments
Chaff

The Marketing Donut – PR Support Role

donut logo

My current employment is a temporary position with BHP Information Solutions‘ Small Business offshoot concept – The Marketing Donut. The Marketing Donut is a fantastic pool of tools and resources with content written by experts in their own particular business field. Its conception came with the powerful backing of Google and Royal Mail.



My role, as PR Support, is to drive traffic and registrations on the site through the means of online communication – predominantly through using Twitter to highlight articles of interest on the Donut or debates on the Marketing Donut Forum or Blog. I also link to other interesting articles written elsewhere which fit in and appeal to those who are running a small business enterprise. I also monitor and drive interactions on the Donut’s Linkedin, Facebook and Ecadamy profiles.



As part of linking to comment elsewhere – be it on business or marketing websites or blogs – on occasion I link back to the Donut, in one instance I secured a valuable positioning on Business Week for a 24 hour spot. Having seen an article relating to the use of Twitter in Business and knowing there was an active debate on the Donut Forum on this topic itself, I commented on their insightful article and highlighted the debate existing on the Donut.

A few hours later I received e-mail correspondence from the Business Week site Editor asking for a photo in order to put my mugshot and comment on the homepage as part of their scheme to highlight pertinent points made by their readership. Having been on the homepage for 24 hours, the comment and photo is now on their “In Your Face” section for the foreseeable future.



businessweek

Hopefully securing this will have opened up the Donut to a wider online audience than it has seen previously and site traffic, registrations and more will be noticeably greater, with the ultimate upshot being that small businesses are getting great quality resources, tools and expert advice from the site-without any annoying pop up adverts!

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