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	<title>Digital Trail &#187; Social Media</title>
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		<title>Digital Trail &#187; Social Media</title>
		<link>http://digitaltrail.co.uk</link>
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		<title>MindMap: Summary of the Mike Walsh webinar for SDL on &#8216;Innovation&#8217;</title>
		<link>http://digitaltrail.co.uk/2012/05/22/mindmap-summary-of-the-mike-walsh-webinar-for-sdl-on-innovation/</link>
		<comments>http://digitaltrail.co.uk/2012/05/22/mindmap-summary-of-the-mike-walsh-webinar-for-sdl-on-innovation/#comments</comments>
		<pubDate>Tue, 22 May 2012 09:32:06 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[futuretainment]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[Mike Walsh]]></category>
		<category><![CDATA[mindmap]]></category>
		<category><![CDATA[SDL]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=1357</guid>
		<description><![CDATA[If you click-through, you can view this interactive mindmap of the recent webinar by Mike Walsh for SDL on the topic of innovation. Filed under: Chaff Tagged: data, futuretainment, innovation, insights, Mike Walsh, mindmap, SDL, Social Media<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1357&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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	</item>
		<item>
		<title>The latest developments in social media</title>
		<link>http://digitaltrail.co.uk/2012/05/17/the-latest-developments-in-social-media/</link>
		<comments>http://digitaltrail.co.uk/2012/05/17/the-latest-developments-in-social-media/#comments</comments>
		<pubDate>Thu, 17 May 2012 10:07:20 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[draw something]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[SDL]]></category>
		<category><![CDATA[SDL SM2]]></category>
		<category><![CDATA[sim city]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Intelligence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=1335</guid>
		<description><![CDATA[I recently spoke at the Bath and Bristol Marketing Network regular event and shared some of the latest research in social media. The audience was a mix of small businesses hungry for social media lead generation tips and larger businesses and agencies looking for the next trends in social and how to apply social data [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1335&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>The social media data behind christmas</title>
		<link>http://digitaltrail.co.uk/2011/12/18/the-social-media-data-behind-christmas/</link>
		<comments>http://digitaltrail.co.uk/2011/12/18/the-social-media-data-behind-christmas/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 14:47:11 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[religion]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[xmas]]></category>

		<guid isPermaLink="false">https://jamesainsworth.wordpress.com/?p=1309</guid>
		<description><![CDATA[Looking at the online data behind the first week of December with the keywords ‘Christmas’ and ‘Xmas’ we can see certain interesting themes and therefore, opportunities. As you might expect, the highest mentions of the search terms are to be found on Twitter and the like but that doesn&#8217;t always mean that is where you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1309&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2011/12/18/the-social-media-data-behind-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xmasSoV</media:title>
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			<media:title type="html">xmasDomains</media:title>
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			<media:title type="html">XMASTHEMES</media:title>
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	</item>
		<item>
		<title>Using social data as a predictive indicator of business functions</title>
		<link>http://digitaltrail.co.uk/2011/10/25/using-social-data-as-a-predictive-indicator-of-business-functions/</link>
		<comments>http://digitaltrail.co.uk/2011/10/25/using-social-data-as-a-predictive-indicator-of-business-functions/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 09:19:32 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[CSAT]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[predictive]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">https://jamesainsworth.wordpress.com/?p=1294</guid>
		<description><![CDATA[Lick your finger and stick it in the air to determine which direction the wind is blowing. Pick a stick from the riverside and set it adrift downstream to judge the pace of the flow. These rudimentary attempts at predicting an outcome have as much value as judging a book by its cover. Sure it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1294&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2011/10/25/using-social-data-as-a-predictive-indicator-of-business-functions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">predictive</media:title>
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		<item>
		<title>The abrasive nature of Facebook&#8217;s frictionless sharing</title>
		<link>http://digitaltrail.co.uk/2011/10/07/the-abrasive-nature-of-facebooks-frictionless-sharing/</link>
		<comments>http://digitaltrail.co.uk/2011/10/07/the-abrasive-nature-of-facebooks-frictionless-sharing/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 12:50:51 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[frictionless]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Guardian]]></category>

		<guid isPermaLink="false">https://jamesainsworth.wordpress.com/?p=1244</guid>
		<description><![CDATA[The above is a screengrab from Facebook (with names redacted to avoid further blushing) which highlights the futility of Facebook’s new frictionless sharing system, whereby – if the app is enabled – your viewing habits on certain sites are instantly broadcast to your Facebook friends. The above incident is fairly self-explanatory but does suggest that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1244&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2011/10/07/the-abrasive-nature-of-facebooks-frictionless-sharing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">frictionlesssharing</media:title>
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	</item>
		<item>
		<title>The social media branding of Xfactor contestants</title>
		<link>http://digitaltrail.co.uk/2011/10/03/the-social-media-branding-of-xfactor-contestants/</link>
		<comments>http://digitaltrail.co.uk/2011/10/03/the-social-media-branding-of-xfactor-contestants/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 12:03:10 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[Frankie Cocozza]]></category>
		<category><![CDATA[itv]]></category>
		<category><![CDATA[Janet Devlin]]></category>
		<category><![CDATA[Kitty Brucknell]]></category>
		<category><![CDATA[profiles]]></category>
		<category><![CDATA[Rhythmix]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[xfactor]]></category>

		<guid isPermaLink="false">https://jamesainsworth.wordpress.com/2011/10/03/the-social-media-branding-of-xfactor-contestants/</guid>
		<description><![CDATA[Another year and another wave of wannabes are put under the cultural microscope of The XFactor (and I love it!). Now we are down to the Finalists and the live performance shows, we will be party to three hours – every Saturday evening – of interaction on Twitter, Message Boards, Facebook and just shouting at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1236&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2011/10/03/the-social-media-branding-of-xfactor-contestants/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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	</item>
		<item>
		<title>The Open Data Movement [Infographic]</title>
		<link>http://digitaltrail.co.uk/2011/09/28/the-open-data-movement-infographic/</link>
		<comments>http://digitaltrail.co.uk/2011/09/28/the-open-data-movement-infographic/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 12:10:56 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Chaff]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[open data]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[visual.ly]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=1227</guid>
		<description><![CDATA[by visually via Filed under: Chaff Tagged: api, data, infographic, open data, Social Media, visual.ly<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1227&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2011/09/28/the-open-data-movement-infographic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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			<media:title type="html">visually</media:title>
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	</item>
		<item>
		<title>What should I be measuring via social media monitoring?</title>
		<link>http://digitaltrail.co.uk/2011/09/27/what-should-i-be-measuring-via-social-media-monitoring/</link>
		<comments>http://digitaltrail.co.uk/2011/09/27/what-should-i-be-measuring-via-social-media-monitoring/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 12:56:40 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sm]]></category>
		<category><![CDATA[sm2]]></category>
		<category><![CDATA[smm]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/?p=1196</guid>
		<description><![CDATA[&#8216;Likes&#8217; &#8216;Retweets&#8217; and &#8216;Reblogs&#8217; are all well and good as a shallow metric but not much more. Use them  as a guide indicating how effective your social activity is progressing.  Report and monitor the things that truly matter to your business, the deep metrics that deliver consistency of reporting and value in terms of business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1196&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://digitaltrail.co.uk/2011/09/27/what-should-i-be-measuring-via-social-media-monitoring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jamesainsworth</media:title>
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			<media:title type="html">Alterian sm2</media:title>
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	</item>
		<item>
		<title>Social media schizophrenia</title>
		<link>http://digitaltrail.co.uk/2011/07/14/social-media-schizophrenia/</link>
		<comments>http://digitaltrail.co.uk/2011/07/14/social-media-schizophrenia/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 09:18:19 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[visual.ly]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/07/14/social-media-schizophrenia</guid>
		<description><![CDATA[I like to keep business and personal separate as much is possible when it comes to Twitter. My &#8216;Work&#8217; Twitter account ( @AlterianJames) has completely different needs, aims and audience to my @JamesAinsworth account. This is evidenced above quite nicely thanks to Visual.ly. Filed under: Wheat Tagged: infographic, Social Media, Twitter, visual.ly<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1047&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Social media analysis of U2, Coldplay and Beyonce at Glastonbury</title>
		<link>http://digitaltrail.co.uk/2011/06/27/social-media-analysis-of-u2-coldplay-and-beyonce-at-glastonbury/</link>
		<comments>http://digitaltrail.co.uk/2011/06/27/social-media-analysis-of-u2-coldplay-and-beyonce-at-glastonbury/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 09:33:00 +0000</pubDate>
		<dc:creator>James Ainsworth</dc:creator>
				<category><![CDATA[Wheat]]></category>
		<category><![CDATA[beyonce]]></category>
		<category><![CDATA[bono]]></category>
		<category><![CDATA[coldplay]]></category>
		<category><![CDATA[concert]]></category>
		<category><![CDATA[festival]]></category>
		<category><![CDATA[glasto]]></category>
		<category><![CDATA[glastonbury]]></category>
		<category><![CDATA[glastontelly]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[sentiment analysis]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[songs]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[U2]]></category>

		<guid isPermaLink="false">http://digitaltrail.co.uk/2011/06/27/social-media-analysis-of-u2-coldplay-and-beyonce-at-glastonbury</guid>
		<description><![CDATA[I watched some of the highlights of this year&#8217;s Glastonbury music festival from the comfort of my living room and as with any TV spectacle I had one eye on the TV and one eye on Twitter. Let us take a look at some of the online data* generated by this year&#8217;s headline performances from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=digitaltrail.co.uk&#038;blog=7234106&#038;post=1049&#038;subd=jamesainsworth&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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