Digital Trail

This brief explanation has been prompted by friends and followers who use Twitter and are curious and/or sceptical about Tweetdeck.

@jamesainsworth i have it installed, but i rarely open it in an effort to convince myself that i’m not actually that sad. i am really.

Having previously written of the virtues of Tweetdeck in ‘Monitoring your Company,’ under the guise of my professional capacity to call myself a Twitter expert, I feel I can safely express an informed opinion to you of why this Twitter application will improve your tweeting life.

Tweetdeck is a 3^rd party application which requires installation and can run in the background of whatever internet and computer activities you have running and affords you targeted searches of terms with real time streams of results.

The beauty of Tweetdeck in relation to its prowess over the standard web based Twitter site itself, is that it feeds all mentions of your Twitter username, Direct Messages and a number of search terms on topics of your choosing into one window.

The functionality of Twitter.com is a well known weakness of the site and is duly reflected in the statistics which point towards Twitter applications taking the Lion’s share of traffic away from Twitter.com. For those that use applications such as Tweetdeck, Seesmic and many more, there is no real reason to return to Twitter.com once initially registered.

More on the search capabilities of Tweetdeck…

If you have a particular interest and you want to follow any Twitter activity related to said topic – or you wish to increase your following by targeting those who speak about a specific topic, Tweetdeck allows you to do all this in a matter of clicks.

If your interest of choice is #BB10 (Big Brother) or if you’re partial to Le Parti Socialiste in Nice, then Tweetdeck searches in designated columns are essential to find out what everyone on Twitter is talking about in relation to these terms.

The usability of Tweetdeck comes with perseverance but once you are over the initial exploration and set- up, it will be your primary source of Twitter related activity and enable you to share, discover and target your Twittering.