Marketing Made Different...

  • DigitalTrail was founded in May 2019 by two sales professionals - Jamie Hammond and Jake Stanley.

  • Jamie had previously achieved 'Top Seller' status in both the UK and Australia for an international Tourism company, before stepping into Digital Marketing in 2017.
  • Jake came from a professional services background bringing a wealth of experience in networking and building long-lasting professional relationships.

Here at Digital Trail we understand the frustrations of traditional Business Development methods.

Attending endless networking events only to find that more often than not, it’s the same groups that meet up for more of a social gossip twice a month. Leaving the whole notion of relying on physical networking as a trackable, proactive and time worthy Business Development strategy a little redundant after you’ve been round the block a bit.

It’s no wonder networking starts to seem like a bit of a a chore, and almost harder and harder to justify as an effective use of your time in your already busy schedule. 

But what if there was a way to eradicate all that time investment, whilst making the return you’re seeing to your bottom line tangible, consistent, and trackable?

In todays world the digital movement is sweeping through both our professional and personal lives at an unprecedented scale. Businesses and individuals have never been more connected, and it’s been our mission to understand how we can take full advantage of this to overcome the limitations of traditional methods and transform the volume of opportunities that are consistently available to you.

Here at Digital Trail we understand the frustrations of traditional Business Development methods.

Attending endless networking events only to find that more often than not, it’s the same groups that meet up for more of a social gossip twice a month. Leaving the whole notion of relying on physical networking as a trackable, proactive and time worthy Business Development strategy a little redundant after you’ve been round the block a bit.

It’s no wonder networking starts to seem like a bit of a a chore, and almost harder and harder to justify as an effective use of your time in your already busy schedule. 

But what if there was a way to eradicate all that time investment, whilst making the return you’re seeing to your bottom line tangible, consistent, and trackable?

In todays world the digital movement is sweeping through both our professional and personal lives at an unprecedented scale. Businesses and individuals have never been more connected, and it’s been our mission to understand how we can take full advantage of this to overcome the limitations of traditional methods and transform the volume of opportunities that are consistently available to you.

Our Story...

Hi, I’m Jamie. Digital Marketing expert, award winning sales consultant, and founder of ‘Digital Trail’.
Having worked in a target driven sales environment from the onset of my professional career, I quickly became accustomed to taking prospects through a company’s sales process and turning interested potential customers into paying clients.
I found it all quite interesting learning, understanding, and testing first-hand the psychology behind what influences and drives a person to buy something. And I saw this as a great opportunity for me to get better at selling to people and closing deals.
It wasn’t long before my conversion rates rose in reflection as I started to pick up on behavioural buying patterns, and uncover the techniques that seemed to close a sale time and time again.
Fast forward a couple of years and I was breaking company records, and being named a top selling sales agent in both the UK and Australia. 
However, it wasn’t until I was asked to take more of an active role in regional training and development that I started to pay more attention to the factors that influenced how well we could do our job.

Analysing the Industry

I quickly realised that our role of getting results and converting clients on the frontline, at the final stage of a funnel, relied so heavily on everything that came before. Well before, they even saw me. It was then that I started to really appreciate the massive role marketing plays in the whole process, and how much of an impact it can have on not only generating an influx of new leads, but the right type of leads.
As I paid more attention to this, I could really witness the power a marketing campaign wields in its ability to speak to specific niches within a target audience, and attract certain individuals.
The difference between a consistently effective marketing campaign, and those that underperformed, was ‘night and day’ in terms of how it impacted our ability to achieve targets and maximise our revenue performance.
I found this all most frustrating, and I couldn’t help but want to understand more about how this could be used to not only influence a sales process, but streamline the way in which we use marketing to leverage a sale.
It was this newfound intrigue that ultimately led me to pursue a new path in Digital Marketing.

Blazing a Trail

In 2018 I plunged headfirst into the world of all things digital marketing, in the hope of being able to better understand how to drive the right people to a business. 
I had the opportunity to learn in depth many of the core concepts and traditional methods of online lead generation that are widely taught and used; everything from Facebook advertising to email marketing; and I successfully implemented numerous campaigns across various industries.
It was pretty fun to see how my background in sales could help increase the success rate of a marketing campaign. Leaning on the psychology behind what influences people and seeing how that can be used to best compliment a marketing approach and integrate with a business’s sales funnel.
Although during my time mastering these strategies, one thing seemed to be unavoidably apparent: that by and large, the type of business or the industry, was somewhat overlooked.
The strategies or systems were ‘proven’, and therefore regarded as ‘gospel’, never to be altered. We were simply cutting and pasting the same tried and tired methods onto any business model at request, which was still giving us a degree of success, but undoubtedly a diluted one.
I quickly realised that the effectiveness of a campaign, and the results it delivered thereafter, could be massively improved simply by tailoring the approach, and making it more industry specific. This allowed for me to take into account varying audiences and utilise the psychology of how particular industries interact and engage with their target audience.
I began reformatting some of the key strategies, and branching onto new platforms, to design specialised concepts to better cater for certain markets in particular. Taking into account things like where to locate and isolate particular prospects, how to best approach and engage with them, and ultimately, how to better inflate the success rate of a client’s marketing campaign by moulding the strategy to better fit their industry.

Skills Partnership

I partnered with Jake last year.
Jake had previously worked in both the Finance and Financial Recruitment sectors, so has an in-depth knowledge of how those in the Financial Services industries work and their client requirements. He has gained a great deal of networking experience as a result, and his past roles in Business Development along with his ambition to help all businesses in a similar way, meant that our goals and expertise quickly seemed to line up as the ideas that would lay the foundations for ‘Digital Trail’ started flowing.
Jake and I spent six months collating our knowledge and devising a way we could use our skills in business development, relationship building, and sales psychology to create an enhanced service for our clients.
We’ve essentially streamlined and inflated the success you would see from usual lead generation methods by making our approach industry specific and being conscious of the way you normally engage and interact with potential customers by reflecting that in our digital approach.

Blazing a Trail

In 2018 I plunged headfirst into the world of all things digital marketing, in the hope of being able to better understand how to drive the right people to a business. 
I had the opportunity to learn in depth many of the core concepts and traditional methods of online lead generation that are widely taught and used; everything from Facebook advertising to email marketing; and I successfully implemented numerous campaigns across various industries.
It was pretty fun to see how my background in sales could help increase the success rate of a marketing campaign. Leaning on the psychology behind what influences people and seeing how that can be used to best compliment a marketing approach and integrate with a business’s sales funnel.
Although during my time mastering these strategies, one thing seemed to be unavoidably apparent: that by and large, the type of business or the industry, was somewhat overlooked.
The strategies or systems were ‘proven’, and therefore regarded as ‘gospel’, never to be altered. We were simply cutting and pasting the same tried and tired methods onto any business model at request, which was still giving us a degree of success, but undoubtedly a diluted one.
I quickly realised that the effectiveness of a campaign, and the results it delivered thereafter, could be massively improved simply by tailoring the approach, and making it more industry specific. This allowed for me to take into account varying audiences and utilise the psychology of how particular industries interact and engage with their target audience.
I began reformatting some of the key strategies, and branching onto new platforms, to design specialised concepts to better cater for certain markets in particular. Taking into account things like where to locate and isolate particular prospects, how to best approach and engage with them, and ultimately, how to better inflate the success rate of a client’s marketing campaign by moulding the strategy to better fit their industry.

Skills Partnership

I partnered with Jake last year.
Jake had previously worked in both the Finance and Financial Recruitment sectors, so has an in-depth knowledge of how those in the Financial Services industries work and their client requirements. He has gained a great deal of networking experience as a result, and his past roles in Business Development along with his ambition to help all businesses in a similar way, meant that our goals and expertise quickly seemed to line up as the ideas that would lay the foundations for ‘Digital Trail’ started flowing.
Jake and I spent six months collating our knowledge and devising a way we could use our skills in business development, relationship building, and sales psychology to create an enhanced service for our clients.
We’ve essentially streamlined and inflated the success you would see from usual lead generation methods by making our approach industry specific and being conscious of the way you normally engage and interact with potential customers by reflecting that in our digital approach.

“I began my career with a firm of chartered accountants in Yorkshire, where I was responsible for networking with IFAs, Bankers and Solicitors from across the region. Since then, I have also worked in the finance sector of the recruitment industry, winning new clients for myself and fellow colleagues. Both very different roles, however they had one thing in common – a great deal of networking. Attending events (often in Bars) to build new business relationships was a great reason to get out of the office for a few hours – it was something I quickly grew to love. 

However, not all take this view. I quickly realised that some see networking events as a bit of a chore, even if they did have the time in their busy schedule. They know they should go – but, for one reason or another, they don’t. As for cold calling – even I hated that one!

I wanted to see if there was a better, more efficient way for professionals to grow their network and find paths to new business relationships. I was familiar with using LinkedIn in my previous roles, but I wanted to know how get more out of it. Jamie and I teamed up to create a solution for ourselves and fellow professionals to implement. And so our LINK-UP campaign was born. I now get to enjoy working with other employees and business owners to help them leverage the power of LinkedIn to make their business development responsibilities a breeze.”

“I began my career with a firm of chartered accountants in Yorkshire, where I was responsible for networking with IFAs, Bankers and Solicitors from across the region. Since then, I have also worked in the finance sector of the recruitment industry, winning new clients for myself and fellow colleagues. Both very different roles, however they had one thing in common – a great deal of networking. Attending events (often in Bars) to build new business relationships was a great reason to get out of the office for a few hours – it was something I quickly grew to love. 

However, not all take this view. I quickly realised that some see networking events as a bit of a chore, even if they did have the time in their busy schedule. They know they should go – but, for one reason or another, they don’t. As for cold calling – even I hated that one!

I wanted to see if there was a better, more efficient way for professionals to grow their network and find paths to new business relationships. I was familiar with using LinkedIn in my previous roles, but I wanted to know how get more out of it. Jamie and I teamed up to create a solution for ourselves and fellow professionals to implement. And so our LINK-UP campaign was born. I now get to enjoy working with other employees and business owners to help them leverage the power of LinkedIn to make their business development responsibilities a breeze.”

Product Creation

After months of dedicated research, design, development and testing, we created a successful solution for ourselves and fellow professionals to implement – our ‘LINK-UP’ campaign was born. 

With ‘LINK-UP’, we have had the pleasure of helping numerous business owners develop their business and increase their client base using our techniques, and I’d love for you to get in touch to see how we might be able to do the same thing for you!

Please get in touch, we’re here to help your business thrive.

What this means for you...

  • Work with people that have first-hand experience of winning new business in a variety of industries.

 

  • Capitalise on our team’s experience and gain new perspectives and sales techniques

 

  • Reduce the amount of time and effort that you need to personally invest in growing your network

 

  • If you’re a small business owner, working with us will allow you to step back from selling so that you can focus on doing what you do best – adding value to your existing clients.

 

  • Short-cut your path to success by avoiding the unnecessary mistakes that so many new starters make

What this means for you...

  • Work with people that have first-hand experience of winning new business in a variety of industries

  • Capitalise on our team’s experience and gain new perspectives and sales techniques

  • Reduce the amount of time and effort that you need to personally invest in growing your network

  • If you’re a small business owner, working with us will allow you to step back from selling so that you can focus on doing what you do best – adding value to your existing clients

  • Short-cut your path to success by avoiding the unnecessary mistakes that so many new starters make

We'd Love For You To Get in Touch...

My advertising company owns digital billboards in major cities. We have nothing to do with the Financial Services industry so I was dubious about whether this strategy would work for us.
I had the resources to deal with responses myself, so I wanted to try out the LINK-UP campaign for a month. By Day-30, I was in conversation with 18 local business owners that were interested in advertising on my screens in Leeds City Centre - one enquiry converted into a 3-month contract with us before DT had even finished their 30 Day trial.
Ross Barrett
CEO @ Kong Media, Kong Outdoor
Barney Parsons
Designer @ TheDooka Project

I wanted to grow my referral network for 2 reasons (to bring business my way and to send it out to experts who would look after my clients). I also wanted to increase the amount of new clients that I take on without referrals too.

Therefore Digital Trail devised a 2 month programme where we agreed to concentrate on referral partners for first month, and then potential clients in the second month.

Jake and Jamie are incredibly professional and hardworking. They've been a joy to work with as we test and measure business development strategies and, I expect this is the beginning of a long term business relationship.
Kieran James
Managing Director @ Stryde Accounting
Jake has first-hand experience of working as an accountant so straight away he was able to understand my business and how we operate.

Digital Trail provided their premium (The Works) service when sourcing referral partners which saved me time and effort. They arranged meetings for me with 8 various referral partners from areas local to my head office. They booked these meetings on my behalf.

My role was then to attend the meetings and work out how we could work together. I have already helped one of my clients by referring them to a specialist pension advisor that I was introduced to by DT.

In the second month, I was particularly interested in sourcing owner managed SMEs. Without any input from me, Digital Trail arranged consultation meetings with 3 potential new clients. 2 were start-up businesses, and one was the owner of small Ltd company that had been established for several years.

I would recommend Digital Trail to any business owner in the Financial Services industry that wants to grow.
Mohammed Shabir
Managing Director @ Saber Accountants
My advertising company owns digital billboards in major cities. We have nothing to do with the Financial Services industry so I was dubious about whether this strategy would work for us.
I had the resources to deal with responses myself, so I wanted to try out the LINK-UP campaign for a month. By Day-30, I was in conversation with 18 local business owners that were interested in advertising on my screens in Leeds City Centre - one enquiry converted into a 3-month contract with us before DT had even finished their 30 Day trial.
Ross Barrett
CEO @ Kong Media, Kong Outdoor
Barney Parsons
Designer @ TheDooka Project
Jake and Jamie are incredibly professional and hardworking. They've been a joy to work with as we test and measure business development strategies and, I expect this is the beginning of a long term business relationship.
Kieran James
Managing Director @ Stryde Accounting

I wanted to grow my referral network for 2 reasons (to bring business my way and to send it out to experts who would look after my clients). I also wanted to increase the amount of new clients that I take on without referrals too.

Therefore Digital Trail devised a 2 month programme where we agreed to concentrate on referral partners for first month, and then potential clients in the second month.

Jake has first-hand experience of working as an accountant so straight away he was able to understand my business and how we operate.

Digital Trail provided their premium (The Works) service when sourcing referral partners which saved me time and effort. They arranged meetings for me with 8 various referral partners from areas local to my head office. They booked these meetings on my behalf.

My role was then to attend the meetings and work out how we could work together. I have already helped one of my clients by referring them to a specialist pension advisor that I was introduced to by DT.

In the second month, I was particularly interested in sourcing owner managed SMEs. Without any input from me, Digital Trail arranged consultation meetings with 3 potential new clients. 2 were start-up businesses, and one was the owner of small Ltd company that had been established for several years.

I would recommend Digital Trail to any business owner in the Financial Services industry that wants to grow.
Mohammed Shabir
Managing Director @ Saber Accountants